Strong brand promise lowers the purchase threshold
In addition to appealing products and services, the customer also asks for recognition and guarantees. The Brand Promise is a powerful tool to convince the customer to take the next step.
The Brand Promise stems from the biggest threshold that the customer experiences in combination with the strategic advantage that your organization has. You do not come up with a brand promise, it is logically chosen and is supported by core competencies and corporate culture.
What do you encounter?
Too often customers choose conculegas while their offer is no better
You do not know at what point you can best convince your customer
Marketing is messy and you send confusing messages to your customers
Why a sharper brand promise?
You better help the customer with buying your product or service
You use promotion optimally to convince customers faster
The powerful appealing promise in text, supported by images
Handles and clarity which marketing message to use
Inspiration for customers and employees
Leads that become customers faster
What do we do?
Find the right words to touch your customer's heart
Investigate the most important barriers through a fixed method
Even sharper where your company is really good at
The powerful brand promise is realized with an active method in 2 half-days. That is possible in our studio or at your office.
I'm interested, now what?
Schedule an inspirational conversationor contact us to discover how a Strong brand promise removes the most important barriers to purchase for your customers.