The process from lead to paying customer has (too) many obstacles. Your company has been running for a while and you notice that the process from initial contact with a lead to the welcome as a customer is not running optimally.
For many BtB companies, this process takes between 3 and 6 months. This is even longer with complex products; a substantial investment in resources.
A small improvement results in savings for every lead. But improving is often a challenge: the conversion chain runs throughout the entire organization and you don't want unwanted disruptions.
Certainly software companies must use more than 30% of their resources for development, in addition to sales, support, etc.
It frustrates when your conversion and support is not going well, especially when you think of the sales that you are missing and the inhibiting factor for growth.
Then start with "Optimize your conversion: Upgrade & go". With this you make a fresh restart with points for improvement of your conversion or support. You quickly get a grip on where the priorities are, where the greatest profit can be achieved. During a workshop we bundle knowledge from your team and we come up with clear results and a restart & go approach.
Perhaps the support when using your product is also not really effective. Many companies promise good support to remove their purchase barrier, to convince customers faster. And to retain customers. The downside is that it quickly absorbs a lot of time, while that time is actually needed for (further) development of the product.
Schedule an inspiration conversation or contact us to discover how "Optimize your conversion: Upgrade & go" also paves the way for more sales and optimization at your company.