Make your added customer value more visible to transfer the customer value so that A-customers and stakeholders become more enthusiastic.With a higher added customer value, you can increase profits or become (more) profitable or serve a higher segment: you also turn the most satisfying customer… >> lees verder >>

Change, uncertainty: all elements about running a business change. Or do not change this month yet. Big companies are the winners in the post-covid period; all the dirt-cheap money flowing into the market stimulates expansion and profitability by scale. And now there is a scarcity of all kinds of… >> lees verder >>

A great sprint from January 1st up to now (may 13th) has been successful again working with the best clients I can imagine. Very happy I decided for about 5 years NOT to grow and scale up my company anymore, but to stay small with a remote team of experts in the first shell delivering a global… >> lees verder >>

It has been predicted before: with the changing world, it is increasingly important to give creativity a permanent place in your company. I work here in the Meelfabriek in Heemstede; an old restored mill with in addition the former storage and processing of the flour; in fact it was more of a… >> lees verder >>

Convincing content. You can achieve a lot with it, but it is quite a "difficult thing".Content often plays an important role in the persuasion strategy. When I look at myself, I quickly consume 5 articles and 40 social / daily statements / comments. These are direct messages from companies /… >> lees verder >>

Customers force you to constantly adjust, improve or undertake new experiments. In addition to the existing ones, you also have to invent, test and market new services or products while you continue to provide the current services. For smaller companies, this extra capacity is not available outside… >> lees verder >>