It requires some work to make your hidden added customer value visible and let key clients and stakeholders experience that value in a convincing way to increase their enthusiasm.
But it is worth the effort, despite of costs, no guarantee included, the investment in time to spend (well, who has time these days?) and the guts to experiment a bit.
Why make the hidden value visible?
With a higher added customer value you can increase profits or become (more) profitable or serve a higher segment: you also turn the most satisfying customer into the best paying customer.
Use #ConvincingPower smartly
