Rhythm and flow in visual design are most important to evoke a feeling or mood that suits the medium and the persona reading it.
For most publications, we develop a formula to ensure that all elements, such as text and images, are in place to maintain a consistent flow experience.
In my experience, for a good flow of pages, you need the feeling of the ambiance of the publication. Dive into that ambiance and make the publication from that perspective. Something like actors do: be the ‘world’ you want the reader to get into.
Also, Currently I am in the process of an annual report for a listed company and the flow of reading/viewing this report is something the company cannot do itself. You need the empathic competence like an actor.
https://bit.ly/3TpJsDL
Use #ConvincingPower smartly
