Convincing content. You can achieve a lot with it, but it is quite a "difficult thing".
Content often plays an important role in the persuasion strategy. When I look at myself, I quickly consume 5 articles and 40 social / daily statements / comments. These are direct messages from companies / contacts, so without the intervention of standard media.
At the same time, I see companies - including myself - struggling with the time investment you need to regularly create good content for your A customers. And what does it deliver? That also requires a considerable time / money investment to be found exactly.
Is it justified to use so many resources on content marketing?
Exactly the reason that a customer has decided not to use the content seriously anymore, but to have an assistant / intern solve it. Stay visible on LinkedIn, but without a content plan and low profile.
Right choice of that customer? I think so. For now then. As long as they still have enough new customers via other routes.
Hap-snap marketing without a real plan hardly works.
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